Mr. Marshall Kanner, an industry expert in Marketing & Prospecting Techniques for direct delivery, service-related firms has counseled hundreds of professional clients in designing and developing marketing plans for managing their business expansion goals As this region’s top Financial Planner, Mr. Kanner is well-known for his experience in designing, implementing and managing various types of marketing and prospecting programs that uniquely fit within today’s commercial environment.
In a recent phone interview with a Social Networking provider, Mr. Kanner explained one critical business strategy for today’s commerce environment: “In a global economy, having a cyber-space presence is a matter of necessity, not of desire. There is an enormous amount of customer options a service firm may offer to a potential client, depending upon its type of web presence. For example, some firms may offer on-line chat sessions with their account reps regarding questions, and may offer on-line small business best practices tips.” In fact, that is exactly what Marshall Kanner provides for his clientele; business development strategies that enable service firms world-wide to strategically hone their marketing plans to meet today’s bottom-line budgets.
“For example, a popular business expansion strategy is to develop standardized practices and procedures so that a company can franchise its service concepts to other smaller mom & pop business experts in a specified geographic region; thereby increasing its business exposure efforts and adding to its financial coffers.” Marshall Kanner adds that while this seems like a popularized, easy to implement business strategy, “It is anything but simple to accomplish and definitely should only be utilized as a long-term business growth concept, instead of a short-term financial rally effort.”
In order for medium-sized service-related companies to survive and thrive in today’s marketplace, it will need to employ a variety of marketing strategies in both short-term and long-term planning periods. “As well, it will need to have a solid marketing plan that focuses the majority of its advertising dollars in the most effective of all the strategies, at precise timing.” Marshall Kanner has spent a majority of his practice in researching specific marketing needs for service firms in bear market conditions. Marshall Kanner is widely considered the leading authority in implementing marketing & prospecting strategies in any market!
